A Fresh Chapter
Today, the new Pink is once again proud of its shirts in whole new ways, drawing inspiration from the spirit of our founding principles. The new Pink champions the traditions of English shirtmaking in the 21st century. We believe in taking the extra effort to create shirts that are built to last.Explore
The Perfect Shirt
The signature of Pink is a mark of strength. It’s the pink gusset that, in the traditions of shirtmaking, reinforces the side seam. Think of it like an anchor: when you raise your arm, or make any sudden movement with the side of your shirt, the triangle helps hold everything in place.Explore
Cutting No Corners
When a shirt is made by Pink, there are no corners cut. It’s at every stage, from the specific construction techniques to the extra time taken on tailoring.
It’s an active decision to make shirts the right way, avoiding the shortcuts that are easily taken. We believe that it is worth making a shirt well, and if anything, adding steps to the process.Explore
We have taken a clean-slate approach to rebuilding our brand, reaffirming our identity while remaining faithful to its founding spirit. We have assembled the design studio from scratch, paring the company back to its founding principles so we can focus on doing what we do best: creating shirts that are built to last.Explore