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A life in the Pink

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A life in the Pink

For Autumn / Winter 2019, when searching for the right man to embody the Englishness of Pink, the sharpness of our cut, but also the sense of humour that is deep in our veins, there was only one man for the job - the celebrated English actor Matthew Goode.

Shot at a modernist country estate deep in the English countryside, Matthew, star of The Crown, A Single Man, and Downton Abbey, is tasked with wearing the whole range of Pink shirts - in the shower, to play tennis, in bed, which he achieves with an elegance and wit we much admire.

“Matthew totally understood we wanted to do something different,” says Christopher Zanardi-Landi, CEO of Pink. “The campaign not only shows our shirts in their best light, it’s also about bringing the character of this brand to life.”

Pink's Autumn Winter 2019 Collection
Pink's Autumn Winter 2019 Collection

Matthew sports the multi-coloured stripe poplin button cuff in slimmer silhouette from Pink’s new Smart Shirt collection, designed to be worn to match his day. He shows off its true versatility, wearing the same shirt in three different ways - tucked in with a tailored suit, over a t-shirt for weekend coffee, and buttoned over crisp cords to go about his day.