Store Experience

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The Store Experience

On November 15 2018, we re-open our homes with a temporary concept and contemporary setting that provides a fresh canvas against which the new collection will live.

We will continue to open a series of new stores in major cities around the world, always in the neighbourhoods where we should be. On December 1st, 2018, we return to the heart of Chelsea, opening on Duke of York Square in London.

We believe in taking the extra effort to create shirts that are built to last.

Our stores are individual and intimate by design, run by dedicated teams with an understanding of the local area. Our client advisors build individualised relationships, through personal contact and through our online presence, offering a service that responds quickly and sensitively to their varying needs. Our relationships inform everything we do, from what our design studio produces to the regularly refreshed drops of products curated to ensure they appeal locally.

When it comes to packaging, we think from our client’s point of view. Starting in the store, shirts have been taken out of their boxes, welcoming a sense of approachability - an ironed shirt, hanging and ready to wear. When the shirt is taken home, there is no plastic bags, no pins, no plastic clips. Instead, we have introduced a cotton bag, for a soft way to take the shirt away, as well as soft folded gift boxes, for 1, 2 or 5 shirts. All are 100% recyclable and designed to be reused.

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