The Pink Shirt

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The Pink Shirt

Welcome to Pink, the new reference for English shirtmaking. We have reinvigorated every aspect of our brand, inspired by our founding belief that shirts be truly relevant to their times. Pink has taken the traditions and intuition of English shirtmaking, cutting no corners in its pursuit of the perfect shirt. It’s a new conversation about the way we wear shirts today, with a core collection of pieces available all year round, as well as seasonal suggestions for the evolving wardrobe. Always, the shirt is the focal point, starting with the 10 iconic features that make our shirts uniquely Pink.


The focus is on clarity, with a definitive Pink collar designed in-house to actively flatter. All our collars are constructed with floating interlinings, a complex technique chosen to create a collar thats more durable and comfortable, only improving with each wear. The Pink construction is perfect for tie-wearers, with ample space to frame the tie knot. Just as important, the Pink collar will always keep its shape, never spreading flat when worn without a tie.

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The notch is a pure moment of aesthetics. We chose the notched cuff to echo the smooth curve of the collar. Notched cuffs have long been a mark of distinction in shirts. It's a tradition that we are proud to continue.


There are numerous material factors which distinguish the superiority of a Pink shirt. We use only the best quality yarns and rich constructions along with our trademark soft finishing. Poplin fabrics are meticulously manufactured in plain weave, creating a shirting fabric that is so crisp you can hear it move, a quality that epitomises the old English shirt.

1920's Panel

Inspired by 1920s English evening shirts, Pink has subtly yet decisively evolved the cut of the shirt itself. At the bottom of the shirt, the front right panel curves under the left at the hem. Should the shirt ride up, the body remains concealed. It looks like a simple design decision, but it requires skilled hands to finish. Pink is one of the only shirtmakers left to do it.

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Matching Pattern

For Pink, the pattern has to match, even if it’s not normally noticed. Turn up the Pink collar: the pattern across the collar-stay matches. It’s as if it’s seamless, but Pink actually cuts a special square of fabric to match. Even if it’s usually unseen, the precision still matters. Matching patterns is a rare detail, achieved only by hand.


Pink shirts are sewn with 18 stitches per inch, the optimum number for both quality and durability. Our tailors take their time to stitch the traditional French seams with finely turned hems; creating the perfect balance between elegance and longevity.

Off-set Side Seam

Pink shirts have an offset side seam, tailor made for a more intuitive fit. Whichever cut suits your body, the off-set seam will help the shirt sit with comfort and elegance, allowing more fabric at the front, and helps the back of the shirt to sit flush. The off-set side seam is a huge commitment for Pink. Each side seam takes around six times as much work, always done with a single needle.

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Pink Signature

The signature of Pink is a mark of strength. It’s the Pink gusset that, in the traditions of shirtmaking, reinforces the side seam. Think of it like an anchor: when you raise your arm or make any sudden movement with the side of your shirt, the signature helps hold everything in place.

Split Yoke

Pink makes extra effort to split the yoke, cutting the yoke’s cotton on the diagonal, allowing slight stretch to accommodate the shoulder. It’s a tradition of English shirtmaking that Pink are proud to continue. Crucially, the pattern matches perfectly across the yoke, and where it meets the sleeves.


Pink believes that buttons matter, and so does the way they’re attached. We use Trocas shell buttons, which are cross-stitched to the shirt. Then, in a separate procedure, these stitches are whipped and heat-sealed firmly in place. You’ve got better things to worry about than if your button is going to fall off.

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Discover Our Fits

There are four distinct fits at Pink – Classic, Slim, Tailored and Athletic. Between them, there’ll be a fit that’s perfect for pretty much everyone.

Pink has recalibrated its fits because we believe shirts matter. We want to do more than cookie-cutter our patterns. Pink has taken time and care to create these new fits for the perfect shirt. Pink has tailored each of its new fits to reflect the way men wear shirts today, setting a new fit standard in English shirtmaking. We hope you take pleasure in our intuitive new fits for the comfort they bring, their ease of wear, and the way they flatter any male form.

Fit Guide