Inspired by the legend of the eighteenth century tailor Mr Pink, it was inevitable that Thomas Pink would adopt 'the cheeky fox' as a symbol of humorous irony and defiance.

Today, that same Cheeky Fox stands as a reminder of the cunning prowess he uses to evade capture in plain sight. A steadfast fan of his iconic pink hunting coat, the Cheeky Fox can occasionally be found wearing an altogether different disguise…

Rugby Shirts and Socks

May the best team win

Gingham Collection

Eye-catching gingham checks

Après Ski

Discover our festive look book

Formal Shirts

Whatever your shirt, whatever your style

Pink and Black Collection

Be bold and set the trend

Golf Season Begins

Look the part on the course

The Fox is in the Detail

Explore our colourful printed ties

Royal Arrival

Congratulations Will and Kate!

Supporting the Lions

On their 2013 Australian Tour

Wedding Season

What will you be wearing?

Harrington Jacket

Cool and Casual

St.Patrick's Day

Wearing green with pride!

Cheltenham Races

Who is your money on?


Limited edition pocket square

Wrap up this Winter

The Cheeky Fox's first footer :)


That cheeky fox can pop up in disguise at
any time. He’s often hiding out in our email
footer, or playing around on our website.
He even hangs out on facebook.

Give him a quick click if you spy him
looking shady and you could find a secret
link to a limited edition product and even
a special “Cheeky Fox” offer.

Happy Hunting!